Joico Color Endure Shampoo

Cleanses gently to protect hair color. UV absorbers and antioxidants help prevent color loss. pH 4.5-5.5. Contains Quadramine Complex, an exclusive blend of positively charged, low molecular weight and size proteins. This balance of 19 essential amino acids (The building blocks of hair) adheres quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.