It's a 10 Miracle Brightening Blonde Shampoo

Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. Enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.

1. Brightens highlights
2. Tones brassiness
3. Refreshes faded blonde tones
4. Prolongs color retention
5. Protection against color fading
6. Safe for everyday use
7. Conditioning formula
8. Enhances volume
9. Weightless shine
10. UV protectant