It's a 10

It's a 10 combines 10 benfits into every bottle

It’s a 10 products were designed with the idea that hair care shouldn’t be confusing, and shouldn’t require a drawer-full of bottles and sprays. The comapny set out to create products that combine 10 benefits in every bottle for exceptional results with no fuss. After many years of research and trying a variety of formulations, they have developed a complete line of salon-quality, multipurpose products that deliver salon-mirror results.

The company keeps things simple in a complicated, fast-paced world. Who has time for an 8-step hair care regimen every day? With It’s a 10, you just grab a shampoo and conditioner for defrizzing or volume or repair or whatever it is that your hair most needs. But if you choose a defrizzing shampoo, frizz control won’t be all you’ll get because It’s a 10 products always include ingredients for additional benefits like strengthening, antioxidants, scalp care and more! The products are cruelty-free and are never tested on animals. The Miracle Leave-In, Miracle Daily Conditioner, and Miracle Shine Spray are also gluten-free. It’s a 10 is constantly seeking new ingredients that will be even more gentle, natural and effective.