Alterna

Luxury Hair Care From Alterna

Founded in 1997, Alterna set out to create premium hair products free of additives or harsh ingredients. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science with proprietary technology such as Age Control Complex and Plumping Marine Complex. Alterna product formulas have clinically proven results and are made with pure, sustainably-harvested, eco-certified ingredients like caviar, sea silk, bamboo, and kendi oil. Their products are also free of sulfates, parabens and synthetic color, never tested on animals and not formulated with gluten.